Root Cover Up
WHY IT'S WOW
- ✨ Easy, instant, precise: just press, no mess!
- 💦 Temporary color stays until shampoo’d out (you can swim in it!)
- 😊 Never stiff, sticky, or waxy like mascaras, crayons and sprays
- ⏳ Great value! 6 months to 1 year usage for one compact
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🍃 Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free
5-6 business days to arrive
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Free shipping
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40% Off
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Secure checkout
HOW TO USE
1. Apply to dry hair.
2. Load up small end of brush with powder.
3. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
4. Do not use a sweeping motion.
5. Apply more powder as needed.
6. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
BEST FOR HAIR TYPES
For all hair types, especially for color-treated hair, graying hair and thinning hair
NOTE FROM THE LAB
Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.
INGREDIENTS
SYNTHETIC FLUORPHLOGOPITE, TALC, Mica, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TRIETHOXYCAPRYLYLSILANE, CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide) FORMULA #711-0
Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.
Imagine yourself standing in front of the mirror every morning, roots showing and threatening to ruin your carefully groomed appearance. Anxiety mounts as you anticipate the inquisitive stares. But now imagine a simple, fast and effective solution: Root Cover Up. This revolutionary product gives you unrivalled peace of mind. No more postponing appointments or avoiding social gatherings for fear of judgement. Root Cover Up fills in those unwanted roots in the blink of an eye, leaving you with flawless hair and renewed confidence. Don't let roots dictate your day - give yourself confidence and freedom with Root Cover Up. It's more than just a hair product; it's your essential ally for looking perfect every time.
Say goodbye to frequent touch-ups and expensive trips to the hairdresser, and enjoy the new-found confidence with our Root Cover Up. Give your hair a fresh, flawless look no matter what. Transform your beauty routine with our confidence-boosting product!
100%
Customers are satisfied
Some customer reviews 4,8/5
Joanne H.
WOW color
This works soooo well in hiding my white hairs around my face
Marie U.
Great product!
I have a very thinning hair line. Love how this shades my scalp! My hair looks thicker.
EDNA P.
Root touch up
Easy to apply, looks great.
Kelly R.
Awesome!
I was pleasantly surprised that this worked so well. Love it!! I will definitely be ordering more when I run out.
Gloria B.
Root Cover Up
Covers well, takes a little while blend well with blonde hair.
Nancy M.
WOW root cover UP
Easy to apply, provides great coverage over gray hairs.
Angelika W.
Just WOW!!
Love this product! Easy to apply and has amazing coverage
Arianna B.
Best
I love this product. Does what it says it will. Covers up my 76 year old roots and looks natural.
FREQUENTLY ASKED QUESTIONS
How to use Color Wow Root Cover Up
Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing. Repeat until the area is completely covered.
How long will it take to get my orders?
It depends on where you are. Orders processed here will take 5-6 business days to arrive.
How does Root Cover Up work?
It uses a positively charged mineral blend powder that attaches to your negatively charged hair. Once applied, it is sweat-proof, rain-proof and swim-proof.
How long does Color Wow Root Cover Up last?
Until your next shampoo. It washes out completely with shampoo.
How often should you touch up your roots?
When applying permanent color, we recommend every 4-6 weeks.
For RCU we recommend every time you start to see your grey or root regrowth coming through. It’s safe to use every time you wash.